This course focuses on the importance of competitive intelligence and how to use it effectively in your business. It is no secret that other Direct Selling companies want your customers and IBOs. Your best defense is to provide as much truthful and accurate information as you can about Amway, and to make sure that when answering questions about Amway you also ask the tough questions about our competitors. This course will help you recognize Amway's strengths and advantages that set Amway apart from other Direct Selling companies. You will learn the process for applying that knowledge to strengthen your business.